Arguments

NEW CONCEPT FOR INDUSTRIAL EXHIBITIONS

In line with exhibitor and visitor needs, international and domestic economic trends and changed requirements in marketing, the industrial events at HUNGEXPO C.Co. Ltd. are being re-organised and renewed based on a new strategy.

Every year, we announce an industrial mega-exhibition - industry's key business and social event of the year.

This event is centred on Industria in even-numbered years and Mach-Tech in odd-numbered ones. The ties and synergy between the target visitor groups represent the organising principle for grouping the exhibitions. This will give participating companies an opportunity to reach key visitor groups as never before in terms of make-up and sheer numbers and thus meet their marketing objectives far more effectively.

We will be building a new Industria as of 2006

  • In 2006, Industria's annual cycle will come to a close; the event will shift to a biennial frequency.
  • As part of our streamlining effort, metal processing will be combined with the supply industry.
  • In order to specialise more effectively and enhance a sense of identity, we have given certain areas distinct names and logos:

Electronics, Electrical technology ElectroSalon

Logistics Logexpo

Subcontracting Industry, Metalworking Subcon+

Fluid Technology Fluidtech

Energy Industry Energexpo

Financial and Business Services Economic Forum

ElectroSalon as of 2007!

An independent, new trade show for electronics, electrotechnology and automatisation

Electronics and electrotechnology represent the key branch of industry within the HUNGEXPO exhibition range, one which has been handled as part of Industria; however, we plan to package it as an independent event in future.
However, independence does not mean a complete break!
The new exhibition will come about as part of a three-year schedule: 2006
Still a section at Industria, it will be set up with a distinct name, ElectroSalon, and its own logo.
2007
An independent, new ElectroSalon will be launched on the market, but not on its own: it will be held in conjunction with Mach-Tech - now with an expanded range of product categories - so that together they create one mega-exhibition which will be the industrial and business event of the year. 2008
Patterned on the merger between the Hannover Messe and Interkama+, ElectroSalon will be linked to Industria while it retains its own identity.

For sectors that fit within the Industria areas of activity, we pursued a strategy of breaking down the event into product groups in odd years.

Exhibitors who wish to demonstrate their products annually will have the opportunity at ElectroSalon, an expanded Mach-Tech, Ökotech, Hungarotherm and Budatranspack.

Chemexpo together with Industria as of 2006!

Still organised biennially, CHEMEXPO will be shifted ahead and held in even-numbered years in conjunction with Industria and Securex, due to the close ties and overlap between target groups.

Summary of the new concept

2006 2007 2008
INDUSTRIA MACH-TECH + INDUSTRIA
Fluidtech Fluidtech Fluidtech
Subcon+ Subcon+ Subcon+
Economic Forum Economic Forum Economic Forum
Energexpo Energexpo
Logexpo Logexpo
ElectroSalon ElectroSalon ElectroSalon
CHEMEXPO CHEMEXPO
SECUREX SECUREX

The chart clearly demonstrates the new concept, according to which we will hold the Industria, Chemexpo and Securex trade exhibitions concurrently in even-numbered years and an expanded Mach-Tech with ElectroSalon, the independent electronics exhibition, in odd-numbered years.

Tel: (36-1)263-6000
Fax: (36-1)263-6098
info@hungexpo.hu
H-1101 Budapest
Albertirsai út 10.
Letters: H-1441 Budapest, POB 44